6 smart account-based marketing strategies for new businesses

Account-based marketing (ABM) is the marriage between sales and marketing to build relationships with high-value accounts, and it's gaining serious traction. Here are 6 strategies you can implement to start reaping the benefits today.

Why you need long-form sales pages and how to create them

Why you need long-form sales pages and how to create them

Should you invest in long-form sales pages on your website? Helen Stark, Ahref's Content Marketing Manager, explains when you should invest in creating 'big' content - and how to do it effectively.

Your complete guide to conducting a sales content audit

Do you know how your sales content actually impacts your bottom-line? Here's why every company should conduct a sales content audit - and how you can do it in just 6 simple steps.

DocSend's Sales Content Benchmarks Report

What we learned from analyzing 34 million content interactions

It’s widely acknowledged that sales enablement content plays a pivotal role in the buyer’s journey. But do you know how your content actually stacks up?

5 steps to telling product story

The business of telling stories (and how to do it)

If you’re in the business of marketing or selling products, then you’re also in the business of telling stories. Here are 5 steps for crafting an effective product story.

Metrics that matter: 3 ways to measure sales content performance

The most important part of sales content isn’t what you create, it’s how it performs. And that means digging into the data to track the KPIs that matter most to your business.

crafting a killer sales deck that tells a story

Ditch the pitch: Why your sales deck needs to tell a story

The “secret” to sales content that closes more deals? A powerful story. And that’s a lesson we learned first-hand when we decided to overhaul our own sales deck.

why track sales content

Why You Should Track the Performance of Sales Content

There’s an often-cited line about content and the sales process that goes something like this: “The typical buyer consumes X pieces of content before talking to a salesperson.”

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