Your complete guide to conducting a sales content audit

Do you know how your sales content actually impacts your bottom-line? Here's why every company should conduct a sales content audit - and how you can do it in just 6 simple steps.

5 steps to telling product story

The business of telling stories (and how to do it)

If you’re in the business of marketing or selling products, then you’re also in the business of telling stories. Here are 5 steps for crafting an effective product story.

Metrics that matter: 3 ways to measure sales content performance

The most important part of sales content isn’t what you create, it’s how it performs. And that means digging into the data to track the KPIs that matter most to your business.

crafting a killer sales deck that tells a story

Ditch the pitch: Why your sales deck needs to tell a story

The “secret” to sales content that closes more deals? A powerful story. And that’s a lesson we learned first-hand when we decided to overhaul our own sales deck.

why track sales content

Why You Should Track the Performance of Sales Content

There’s an often-cited line about content and the sales process that goes something like this: “The typical buyer consumes X pieces of content before talking to a salesperson.”

Aligning sales and marketing with Megan Tonzi

Aligning sales and marketing with Monetate’s Megan Tonzi

Achieving sales and marketing alignment means putting the prospect first, and that requires open and honest dialogue.

sales training with Rachel Balik

Educating and Training Sales Teams with Rachel Balik

DocSend CEO Russ Heddleston sits down with Rachel Balik, Director of Product Marketing at Demandbase, to discuss best practices for educating and training sales teams.

Rogue content Robin Pam

Talking Rogue Content with Optimizely’s Robin Pam

DocSend CEO Russ Heddleston sits down with Robin Pam, Senior Product Marketing Manager at Optimizely, to discuss "rogue content" - and why the best sales reps will always create it.

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