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Account-based marketing (ABM) is the marriage between sales and marketing to build relationships with high-value accounts, and it's gaining serious traction. Here are 6 strategies you can implement to start reaping the benefits today.

Should you invest in long-form sales pages on your website? Helen Stark, Ahref's Content Marketing Manager, explains when you should invest in creating 'big' content - and how to do it effectively.

It’s widely acknowledged that sales enablement content plays a pivotal role in the buyer’s journey. But do you know how your content actually stacks up?

Achieving sales and marketing alignment means putting the prospect first, and that requires open and honest dialogue.

DocSend CEO Russ Heddleston sits down with Robin Pam, Senior Product Marketing Manager at Optimizely, to discuss "rogue content" - and why the best sales reps will always create it.

See how DocSend helped mobile marketing startup Kahuna close more deals, faster with unprecedented visibility into the sale process.