Does copywriting matter when it comes to sealing the deal?
by Victoria Greene
Do words matter in sales? The evidence is in the data, and the answer is yes. Check out these copywriting tips and tricks, and see how you can take your next deal over the finish line.
sales
10 deadly email prospecting mistakes you might be making
by Freddie Tubbs
It's all too easy to make mistakes when sending cold emails to new accounts. Here, we walk you through the top ten sales prospecting mistakes and what you can do before you hit 'send.'
marketing, sales
Your complete guide to conducting a sales content audit
marketing, resources
What we learned from analyzing 34 million content interactions
marketing, sales
The business of telling stories (and how to do it)
marketing, sales
Metrics that matter: 3 ways to measure sales content performance
marketing, sales
Ditch the pitch: Why your sales deck needs to tell a story
sales
7 signs your organization needs a sales enablement strategy
by Monika Götzmann
We dive into 7 critical signs that your organization could benefit from a sales enablement strategy - and how and why having one can help your sales team deliver on revenue.
sales
How to stop losing customers in your sales funnel to your competitors
by Ryan Gould
Are you losing prospects in your funnel to the competition? Learn how to plug the leaky sales bucket with these expert B2B sales and marketing tips.
marketing, sales
Your complete guide to conducting a sales content audit
by Courtney Chuang
Do you know how your sales content actually impacts your bottom-line? Here's why every company should conduct a sales content audit - and how you can do it in just 6 simple steps.
sales
Organize your sales process with these 6 Outlook add-ins
by Andrew Tate
The sales space is replete with tools, but few play well together. Here are 6 to get you from prospecting to proposal to closed-won, all within Outlook.
marketing, sales
The business of telling stories (and how to do it)
by Courtney Chuang
If you’re in the business of marketing or selling products, then you’re also in the business of telling stories. Here are 5 steps for crafting an effective product story.
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marketing, sales
Metrics that matter: 3 ways to measure sales content performance
by Courtney Chuang
The most important part of sales content isn’t what you create, it’s how it performs. And that means digging into the data to track the KPIs that matter most to your business.
marketing, sales
Ditch the pitch: Why your sales deck needs to tell a story
by Courtney Chuang
The “secret” to sales content that closes more deals? A powerful story. And that’s a lesson we learned first-hand when we decided to overhaul our own sales deck.