How to stop losing customers in your sales funnel to your competitors

Are you losing prospects in your funnel to the competition? Learn how to plug the leaky sales bucket with these expert B2B sales and marketing tips.

Organize Sales Process with 6 Outlook Add-Ins

Organize your sales process with these 6 Outlook add-ins

The sales space is replete with tools, but few play well together. Here are 6 to get you from prospecting to proposal to closed-won, all within Outlook.

5 steps to telling product story

The business of telling stories (and how to do it)

If you’re in the business of marketing or selling products, then you’re also in the business of telling stories. Here are 5 steps for crafting an effective product story.

Metrics that matter: 3 ways to measure sales content performance

The most important part of sales content isn’t what you create, it’s how it performs. And that means digging into the data to track the KPIs that matter most to your business.

crafting a killer sales deck that tells a story

Ditch the pitch: Why your sales deck needs to tell a story

The “secret” to sales content that closes more deals? A powerful story. And that’s a lesson we learned first-hand when we decided to overhaul our own sales deck.

boost sales forecast accuracy

How to Boost Sales Forecast Accuracy in 4 Simple Steps

The sales forecast can be a key strategic asset for your business. But only if sales teams and managers are aligned around the right data, goals, and a shared vision for success.

buyer's guide for sales enablement

9 Ways to Make Buying Sales Enablement Software Less Painful

We share the 9 key questions you should ask before selecting your next sales enablement solution (+ free checklist).

why track sales content

Why You Should Track the Performance of Sales Content

There’s an often-cited line about content and the sales process that goes something like this: “The typical buyer consumes X pieces of content before talking to a salesperson.”

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