It’s widely acknowledged that sales enablement content plays a pivotal role in the buyer’s journey. But do you know how your content actually stacks up?
If you’re in the business of marketing or selling products, then you’re also in the business of telling stories. Here are 5 steps for crafting an effective product story.
The most important part of sales content isn’t what you create, it’s how it performs. And that means digging into the data to track the KPIs that matter most to your business.
Now, you can run reports in Salesforce to identify trends in link creation and usage by individual sales rep, so you can how well your team is utilizing sales enablement content.
The “secret” to sales content that closes more deals? A powerful story. And that’s a lesson we learned first-hand when we decided to overhaul our own sales deck.
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Sub-teams gives you the ability to organize content in a way that reflects the highly contextualized way it's shared across your organization.
The sales forecast can be a key strategic asset for your business. But only if sales teams and managers are aligned around the right data, goals, and a shared vision for success.