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Create Personalized Content Deal Rooms with Spaces

April 3, 2017
by Sonja Jacob

Prospects don’t shop for software by going straight to your website and signing up. They do their own research first. But when a lead finally connects with one of your sales reps, chances are they’re still hungry for content that will guide them towards a smart purchase decision. […]

Why You Should Track the Performance of Sales Content

There's an often-cited line about content and the sales process that goes something like this: "The typical buyer consumes X pieces of content before talking…

Optimize Sales and Content ROI with the DocSend for Salesforce Integration

Content has transformed the sales process. Today, instead of a cold call from a rep, prospects initiate the buyer’s journey with a quick internet search…

Monetate’s Megan Tonzi on how to align your sales and marketing teams

Achieving sales and marketing alignment means putting the prospect first, and that requires open and honest dialogue. We often hear the question, what is sales…

Best Practices for Educating and Training Sales Teams with Rachel Balik

Recently, our CEO, Russ Heddleston, sat down with Rachel Balik, Director of Product Marketing at Demandbase, to discuss best practices when it comes to training…

5 Benefits and 5 Tips for Aligning Sales and Customer Success

In a typical company with a customer success program, the lead’s journey is straightforward. First they’re in the hands of Marketing; then they’re given to…

Talking Rogue Content with Optimizely’s Robin Pam

Recently, our CEO, Russ Heddleston, sat down with Robin Pam, Senior Product Marketing Manager at Optimizely, to talk about content creation for sales teams and…