marketing, resources
What we learned from analyzing 34 million content interactions
by Courtney Chuang
It’s widely acknowledged that sales enablement content plays a pivotal role in the buyer’s journey. But do you know how your content actually stacks up?
marketing, sales
The business of telling stories (and how to do it)
by Courtney Chuang
If you’re in the business of marketing or selling products, then you’re also in the business of telling stories. Here are 5 steps for crafting an effective product story.
marketing, sales
Metrics that matter: 3 ways to measure sales content performance
by Courtney Chuang
The most important part of sales content isn’t what you create, it’s how it performs. And that means digging into the data to track the KPIs that matter most to your business.
news
Introducing DocSend Link Creation Tracking in Salesforce
by Sonja Jacob
Now, you can run reports in Salesforce to identify trends in link creation and usage by individual sales rep, so you can how well your team is utilizing sales enablement content.
marketing, sales
Ditch the pitch: Why your sales deck needs to tell a story
by Courtney Chuang
The “secret” to sales content that closes more deals? A powerful story. And that’s a lesson we learned first-hand when we decided to overhaul our own sales deck.
Deliver the content that closes deals.
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news
Introducing Sub-teams: Power Your Sales Content with Team Context
by Sonja Jacob
Sub-teams gives you the ability to organize content in a way that reflects the highly contextualized way it's shared across your organization.
sales
How to Boost Sales Forecast Accuracy in 4 Simple Steps
by Cristina Wong
The sales forecast can be a key strategic asset for your business. But only if sales teams and managers are aligned around the right data, goals, and a shared vision for success.