A InMobi aumenta a abordagem de vendas personalizada e orientada por dados com o DocSend

O que começou como uma forma de exibir GIFs durante ligações de vendas para clientes potenciais tornou-se uma arma secreta para as equipes de vendas e capacitação de vendas da InMobi.

A InMobi impulsiona conexões reais entre marcas e consumidores, alavancando suas plataformas de tecnologia e acesso exclusivo à inteligência móvel. Sua Nuvem de marketing unificada cria novos caminhos para que as marcas entendam, identifiquem, engajem e adquiram consumidores conectados. Como uma empresa líder de tecnologia, a InMobi foi reconhecida como uma das empresas da lista Disruptor 50 da CNBC em 2019, e uma das Empresas mais inovadoras de 2018 pela Fast Company. Entre as marcas que confiam na InMobi com seus gastos com anúncios estão McDonald's, L'Oreal, LG, Kellogg's e Mastercard. Para mais informações, visite inmobi.com.

A capacitação de vendas em uma empresa tão dinâmica e em rápido crescimento quanto a InMobi pode ser um turbilhão. Antes que a equipe percebesse que o DocSend poderia revitalizar e simplificar a abordagem de capacitação de vendas da InMobi, perceberam que ele seria uma solução para um problema mais imediato: apresentação de arquivos Rich Media (como GIFs) em tempo real durante as chamadas de vendas.

Em vez de apresentar GIFs, o sistema legado de gerenciamento de documentos da equipe mostrava imagens estáticas. Com o DocSend, no entanto, a equipe pode facilmente implementar GIFs para ilustrar a direção e a jornada dos anúncios de exemplo.

Once the team tried DocSend, however, they were quickly impressed by the intuitiveness of the tool and the ease of document upload (from desktop, Google Drive, or Dropbox). Soon, it was clear to the team: DocSend could and should play a more significant role in their sales enablement operations.

Seamless, Customized Deal Rooms with a Single Click

Using DocSend Spaces, the InMobi sales team has built a series of customized deal rooms to roll out the red carpet for prospects while also keeping sales collateral more organized and streamlined than ever before. Specifically, a member of InMobi’s sales team can duplicate an existing Space and adjust collateral accordingly, adding or removing sales assets as needed. Then, he or she can simply customize the Space to the prospect and its brand, and wrap up the entire deal room into a single account-based link.

Compartilhar nossas salas de negociação personalizadas por meio dos espaços do DocSend mostra todo o profissionalismo de nossa equipe e agiliza o que poderia ser uma troca infinita e frustrante de informações.
Julio Acosta

Julio Acosta

Líder de engajamento de vendas, InMobi

Establishing an Easily-Accessible, Team-Wide Single Source of Truth

For the sales and sales enablement teams at InMobi, the rule is simple: The final version of any piece of sales collateral resides in DocSend. Before they discovered DocSend, both teams struggled to distinguish the final, shareable version of a sales asset from every other version of that asset. Acosta says, “Controlling versions of materials in our shared drive is simply impossible. All it takes for someone to make a copy with the same or a similar name. It spreads like wildfire.”

Now, thanks to the streamlined sales asset library in DocSend, both teams have access to every final version of every piece of collateral. Plus, version control is achievable with a single click—and when the asset is updated, it’s updated across all Spaces that include it.

Letting Document Analytics Define the Future of InMobi’s Sales Collateral

Gone are the days of crafting sales collateral and hoping it works. With DocSend’s advanced page-by-page, slide-by-slide document analytics, Acosta and his team have a clear image of which piece or pieces drive prospect interest and the distribution of engagement across each piece. In effect, DocSend’s document analytics power both sales asset tracking and sales asset optimization in a seamless and clear-cut fashion.

Additionally, the team can now send out account-based DocSend links to sales collateral and track each account’s engagement with each asset. With this data in hand, the InMobi sales team can concentrate time and energy on leads that show interest and engagement, while testing and discovering new ways to engage colder leads.

What started as a way to display GIFs during prospect sales calls has become a secret weapon for InMobi’s sales and sales enablement teams. Curious how you can inspire the same growth? Click here to learn more about DocSend, and click here to get started for free.

Compartilhamento seguro de documentos com análises em tempo real ao seu alcance