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宣布推出 DocSend 高级视频分析:将数据驱动的洞察转化为有意义的互动

DocSend 视频分析为用户提供了额外的好处,那就是优先跟进合适的潜在客户,以免您浪费时间。
Dropbox Docsend
Dropbox DocSend
2022年10月25日
DocSend-Video-Analytics

In today’s virtual first world, video is a key tactic for prospecting. People across industries are hungry for the ability to turn real-time insights into visitor engagement. For years, DocSend has given teams x-ray vision into how viewers engage with their shared documents. Now we’re bringing that same power to in-platform video with the launch of video analytics. 

Video consumption has become part  of our day-to-day lives. According to Hubspot, people watched 12.2 billion minutes of video last year – that’s 23,211 years worth of content. The rise of video isn’t just about attention - it’s also about driving results.  

These stats highlight the importance of video in any outreach strategy.  DocSend video analytics gives users the added benefit of prioritizing the right leads for follow-up, saving you hours of wasted effort. Plus, with DocSend you don’t have to manage your videos in a separate video tool - you can upload, share, and analyze all your client-facing videos, decks, docs, contracts, and more all within one platform and even protect them behind NDAs or share multiple documents at once with convenient data rooms customized for your customers.

确定哪些潜在客户对您的计划书真正感兴趣

Measuring the success of video content is more than just tracking views. To really understand where your deals are getting stuck, you have to dive deep into how prospects are engaging with your videos. DocSend highlights common drop-off points in your videos, as well as which sections are rewatched repeatedly, giving you superhuman visibility into areas of friction, confusion, or opportunity. Even more, you can get a closer understanding of prospect viewing behavior on Dropbox Capture voice-over videos recorded in DocSend. Armed with these insights, you can optimize your strategy to draw in more leads, and quickly prioritize which ones to follow-up with. 

视频分析:从面板上传、分享和分析视频

现在,所有 DocSend 套餐均提供视频分析,因此您可以直接在 DocSend 中上传、共享和分析视频,以及所有其他宣传材料,以获得无缝体验。

Video analytics in Personal plans gives users instant access to DocSend’s signature insights. For each visit you can see who the user is, including email address and geolocation, as well as see which sections of your video they viewed, skipped, or re-watched. You can also view aggregate viewership stats for multiple versions of your video, to see where users tend to drop off and further optimize your content. 

For each visit you’ll be able to track: 

  • 每次访问的回放时间

  • 每次访问的回放百分比

  • 用户信息,包括设备、操作系统、位置和电子邮件地址

  • 访问过程中的回放细节,包括暂停、回放和跳过的内容部分

在您的所有访问中,您可以跟踪:

  • 视频文件的访问次数

  • 访问者观看视频的平均百分比

  • 按版本汇总整个视频的收视率

  • 访问地图,提供有关查看者所在位置的洞见

您还可以利用 DocSend 强大的共享控制功能来确保公司信息的安全。只需点击几次,即可禁用下载、设置密码保护您的内容,或者要求查看者在访问共享文件之前输入他们的电子邮件或签署保密协议。

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Advanced video engagement analytics and settings: Drive and measure engagement with your content 

Understanding how viewers are engaging with your videos is powerful. Being able to access aggregate data and evaluate video performance from a bird’s eye view is transformative. 

Available to users on Standard, Advanced, and Enterprise plans, video engagement analytics gives users deeper data to inform macro-level decisions, like: 

  • The visit engagement score that lets you know if a user actually paid attention to your video or just played it in the background

  • The visit engagement graph that gives you a detailed view of where a user mutes, fast forwards, or backgrounds the player to measure engagement of your most important prospects**.** 

  • Video engagement settings that let you control how your video is viewed, like blocking fast-forwarding or pausing the video if muted.

Custom video player branding that lets your logo shine for a polished premium viewing experience.

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通过 DocSend 高级视频分析获得竞争优势

无论您是领导一家初创公司、运营自己的企业还是管理一个销售团队,都需要将视频包含在您的工具包中。但是,在不深入了解观众参与度的情况下创作视频,会错过难题的关键部分。

DocSend 视频分析为您提供了优化流程和更好了解潜在客户行为所需的洞见,以便您能够专注于最重要的事务,即建立牢固的关系以及做出更明智的业务决策。

准备好实时查看 DocSend 视频分析的工作原理了吗?现在开始免费试用

14 天免费体验 DocSend 的精彩功能
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