InMobi 通过 DocSend 扩展其个性化、数据驱动的销售方法

这种方式最初只是在潜在客户销售电话中显示 GIF,而现在已经成为 InMobi 销售和销售赋能团队的秘密武器。

InMobi 利用其技术平台和对移动信息的独有访问权限,推动品牌与消费者之间建立真正的联系。其 Unified Marketing Cloud 为品牌了解、识别、参与和获取有联系的消费者创造了新的途径。作为一家领先的技术公司,InMobi 已列入 2019 年 CNBC Disruptor 50 强公司,被《Fast Company》杂志评为 2018 年最具创新性的公司之一。信任 InMobi 的品牌包括麦当劳、欧莱雅、LG、Kellogg’s 和 MasterCard。如需更多信息,请访问 inmobi.com

在像 InMobi 这样快速发展的公司,销售赋能工作可以说是迅猛发展。在该团队意识到 DocSend 可以重振和简化 InMobi 的销售赋能方法之前,他们意识到这是一个更直接问题的解决方案:在销售电话中实时呈现富媒体文件(如 GIF)。

该团队的旧式文档管理系统显示的不是 GIF,而是静态图像然而,使用 DocSend,该团队可以轻松地实施 GIF 来说明示例广告的定向和过程。

Once the team tried DocSend, however, they were quickly impressed by the intuitiveness of the tool and the ease of document upload (from desktop, Google Drive, or Dropbox). Soon, it was clear to the team: DocSend could and should play a more significant role in their sales enablement operations.

Seamless, Customized Deal Rooms with a Single Click

Using DocSend Spaces, the InMobi sales team has built a series of customized deal rooms to roll out the red carpet for prospects while also keeping sales collateral more organized and streamlined than ever before. Specifically, a member of InMobi’s sales team can duplicate an existing Space and adjust collateral accordingly, adding or removing sales assets as needed. Then, he or she can simply customize the Space to the prospect and its brand, and wrap up the entire deal room into a single account-based link.

使用 DocSend 存储空间共享我们的定制交易室使我们的团队看起来非常专业,并简化了原本可能很容易紧张和乏味的信息交换。
Julio Acosta

Julio Acosta

InMobi 销售参与主管

Establishing an Easily-Accessible, Team-Wide Single Source of Truth

For the sales and sales enablement teams at InMobi, the rule is simple: The final version of any piece of sales collateral resides in DocSend. Before they discovered DocSend, both teams struggled to distinguish the final, shareable version of a sales asset from every other version of that asset. Acosta says, “Controlling versions of materials in our shared drive is simply impossible. All it takes for someone to make a copy with the same or a similar name. It spreads like wildfire.”

Now, thanks to the streamlined sales asset library in DocSend, both teams have access to every final version of every piece of collateral. Plus, version control is achievable with a single click—and when the asset is updated, it’s updated across all Spaces that include it.

Letting Document Analytics Define the Future of InMobi’s Sales Collateral

Gone are the days of crafting sales collateral and hoping it works. With DocSend’s advanced page-by-page, slide-by-slide document analytics, Acosta and his team have a clear image of which piece or pieces drive prospect interest and the distribution of engagement across each piece. In effect, DocSend’s document analytics power both sales asset tracking and sales asset optimization in a seamless and clear-cut fashion.

Additionally, the team can now send out account-based DocSend links to sales collateral and track each account’s engagement with each asset. With this data in hand, the InMobi sales team can concentrate time and energy on leads that show interest and engagement, while testing and discovering new ways to engage colder leads.

What started as a way to display GIFs during prospect sales calls has become a secret weapon for InMobi’s sales and sales enablement teams. Curious how you can inspire the same growth? Click here to learn more about DocSend, and click here to get started for free.

安全文档共享,轻松实时分析