DocSend Supercharges Contentstack’s Content Management Platform

From improving the post-sale engagement process through analytics to enabling a personalized, central location for each client’s collateral, to solving version-control issues, DocSend has become an instrumental part of scaling Contentstack.

Partner Since
2018
Use Case
Sales & Marketing
DocSend Plan
Enterprise

Contentstack is an award-winning cloud platform that powers omnichannel content and digital experiences by delivering a better way for developers and marketers to manage content. Leading B2B and B2C brands like Best Buy, Cisco, Dell, Ellie Mae, Farm Bureau Insurance, Iceland Air, and the Miami HEAT use Contentstack’s platform to power their content-fueled growth.

Contentstack caters to enterprise-level customers and use-cases and as part of their onboarding, they share helpful resources with their customers. Prior to DocSend, Contentstack’s internal collateral was disparately managed, and coordination had to be carried out manually.

Additionally, there was a strong desire to better manage version control and collect user engagement insights, so Contentstack could understand which version of a particular asset was being accessed and what resulting viewer engagement looked like.

Contentstack needed a scalable solution that could manage customer-facing documents, improve version control, and collect customer engagement insights. It was also important that these centralized, customized repositories (or treasuries, as Contenstack calls them) seamlessly carried the Contenstack branded look and feel throughout the platform.

Enter DocSend Spaces

DocSend Spaces dramatically improved Contentstack’s post-sales engagement processes by providing a centralized way to manage external-facing support collateral, while also providing them with insights into how customers were using their materials. Additionally, DocSend’s seamless, custom-branded viewing experience allowed them to better showcase the value and experience of the Contentstack Content Experience Platform to their customers.

DocSend Spaces allows each of our customers to access resources within their own password-protected, white-labeled private treasury in the Contentstack platform.”

Steven Russell

Manager of Customer Experience, Contentstack

 

DocSend Allows Contentstack to Keep All Data Central

An important contribution to customer engagement is being able to show that Contentstack keeps all customer data central and nested within a given customer’s Space. These Spaces act as a single source of truth for customers and are integrated into their Contentstack workflow, enriching the value and experience for Contentstack’s clientele. As Contentstack prioritizes the customer journey, it’s particularly beneficial to offer customers a way to securely access, and track all their content on one platform.

“An incredibly valuable component of DocSend is housing all data centrally,” says Russell. “With our enterprise-level customers, that benefit is an important aspect of our customer engagement strategy.”

DocSend Solves the Version Control Problem

Contentstack conducts business reviews with customers. At the conclusion of a business review, there are often additional notes that need to be added to the deck. Instead of sharing a new, updated deck and making their customers manage multiple versions, Contentstack simply updates the original link with the updated information. It’s a seamless experience and a professional touch the customer appreciates.

“When I finish a Contentstack demonstration with a customer, there are often notes specific to their Space that I need to add to the deck,” says Russell. “With DocSend, I can upload the revised presentation within their DocSend Space, and I don’t have to send a new link to the customer. The link is automatically updated.”

From improving the post-sale engagement process through analytics to enabling a personalized, central location for each client’s collateral, to solving version-control issues, DocSend has become an instrumental part of scaling Contentstack.

“At Contentstack, we prioritize the customer journey,” says Russell. “DocSend enriches that experience because we’re not asking customers to wade through numerous systems. They use Contentstack and we use DocSend, which is seamlessly integrated. It keeps everything simple and straightforward for everyone.”

For Contentstack and its customers, the insights and efficiencies from DocSend not only makes for a better end-user experience but also helps the Constentstack team succeed across the board.

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