Seks ting, du ikke vidste, at du kan spore med DocSend

The value that document sharing tools deliver is clear: Replacing vulnerability and risk with peace of mind, it gives businesses and entrepreneurs alike a secure foundation to exchange confidential and proprietary information. 

When it comes to the benefits gained from DocSend, secure file sharing is only the tip of the iceberg. Its robust analytics and dashboards unlock key insights you can use to refine pitch strategies, speed deal cycles, improve content quality, and follow up more proactively with stakeholders. You can use DocSend to surface countless nuggets of intel—here are six lesser-known areas of insight you can track.

Who’sactuallyengaging with your content

Sharing content via custom links and virtual data rooms is fast and easy—but do you know who’s actually taking the time to view it? Digging into DocSend analytics lets you see who’s interacting with the content you’re sending. In this way, it gives teams x-ray vision into how viewers are engaging with their shared documents. It lets you quickly and easily answer questions like:: 

• Did my customer view the project proposal I sent last week? 

• Who else is part of the review process for the sales contract? 

• Did that investor ever peek at my pitch deck like they promised? 

Document-level analytics give you a real-time picture of engagement, allowing you to filter views at the virtual data room level or by individual content files. Plus, if you’ve enabled the “require email to view” feature, you can see who your content has been shared with. This is especially helpful during a deal cycle when new stakeholders can enter the conversation unexpectedly. 

Hvor lang tid læsere bruger på at se på dine dokumenter

Ved at analysere, hvor lang tid nogen bruger på dit indhold, kan du få et bedre indtryk af deres interesseniveau. Lad os for eksempel sige, at en lunken potentiel kunde åbnede dit forslag forleden. Men de brugte kun et par minutter på at skimme det hele og stoppede med at svare på din henvendelse. Det kunne tyde på, at de ikke længere er interesserede i dit produkt eller din tjeneste (især hvis de droppede ud efter at have set din prisside).

On the flip side, folks who spend large amounts of time engaging with your content—reading documents and watching videos from start to finish—often signal high interest and are, thus, people you should focus more time and energy on. 

Hvilke sider bliver set længst?

Likewise, measuring time spent per page via DocSend dashboards gives you a clear line of sight into where different folks choose to spend their time and what they prioritize. This insight can be used in a variety of ways, such as proactively scheduling a follow-up call with a prospect who’s been spending 75% of their time viewing your pricing page. Or prepping for a second conversation with a VC who’s looking closely at your business model slide. If you’re working with multiple stakeholders at the same company, you can also compare their time spent to understand their unique interests and tailor your conversations accordingly. 

De indhold, sider og formater, som folk bruger mest tid på

You can also track and measure your top-performing pages, replicating successful formats and structures to improve the quality of existing sales and marketing materials. Here, you can uncover insight into content types that resonate most across your audience reach. 

For eksempel er kundehistorier et populært marketingaktiv, der antager forskellige former og formater. Foretrækker dine potentielle kunder videoklip frem for lange historier? Eller måske opdager du, at folk bruger meget tid på at gennemgå sammenligningsmatrixen for konkurrenter i en produktoversigt. Er der mulighed for at kopiere en lignende matrix for alle jeres produkter og tjenester?

Hvem der ser (og genser) dine videoer – og meget mere!

Videos are a key sales prospecting tool, and you can use DocSend analytics to improve the quality of your videos and how prospects engage with them. Tracking engagement and performance will help you prioritize your leads and save hours of wasted effort. Here are some of the video engagement metrics DocSend lets you track. 

For each visit you’ll be able to track: 

• Afspilningstid pr. besøg

• Afspilningsprocent pr. besøg

• Brugeroplysninger, bl.a. enhed, operativsystem, placering og e-mailadresse

• Afspilningsdetaljer under et besøg, bl.a. pauser, tilbagespoling og dele af indhold, der springes over

For alle dine besøg kan du spore:

• Antal besøg på din videofil

• Hvor stor en del af din video de besøgende har set i gennemsnit

• Samlede seertal for hel din video efter version

• Et kort over besøg, der giver indblik i, hvor dine seere befinder sig

Du kan også se en samlet seerstatistik for flere versioner af din video, så du kan få at vide, hvor seerne oftest falder fra. Du kan bruge denne viden til at fjerne områder med friktion eller forvirring – så du ender med videoer af højere kvalitet, som fanger investorernes opmærksomhed hurtigere.

Hvordan seerne interagerer med dine regneark

DocSend’s new Spreadsheet sharing controls feature allows you to maintain control over sensitive business content and access detailed insight into how viewers engage with what you’ve shared. 

Når du sender dine regneark via traditionelle delingsplatforme, kan du kun se, om nogen har åbnet dit dokument. Med DocSends analyse fane for fane kan du se, hvor lang tid hver seer bruger på hver fane, hvilket giver dig indsigt i, hvor de præcis ønsker at dykke ned.

Du kan også indstille seer-specifikke tilladelser for at sikre, at hver af dine seere har den rigtige visning, samt oprette brugerdefinerede links for hver seer, hver med deres egne tilladelser. Hvis du er bekymret for, om dine følsomme filer havner i de forkerte hænder, kan DocSends delingsfunktioner for regneark give dig mulighed for at sende en version af dit regneark, som kun kan ses i modtagerens browser, hvilket forhindrer dem i at downloade eller distribuere dine følsomme data.

Er du interesseret i at se DocSend-analyser i aktion? Meld dig til en gratis prøveversion!