InMobi genera conexiones auténticas entre marcas y consumidores mediante sus plataformas tecnológicas y el acceso exclusivo a datos de sistemas móviles. Su nube de marketing unificada permite crear nuevos métodos para que las marcas entiendan, identifiquen, contacten y adquieran a consumidores conectados. Es una empresa tecnológica muy destacada que ha obtenido el reconocimiento de empresa 2019 CNBC Disruptor 50 y también el de ser una de las empresas más innovadoras de 2018 según la revista Fast Company. Algunas marcas que confían a InMobi su inversión en publicidad son McDonald’s, L’Oréal, LG, Kellogg’s y Mastercard. Para obtener más información, visita inmobi.com.

Capacitar las ventas en una empresa que avanza y crece tan rápido como InMobi puede ser toda una experiencia. Antes de que el equipo se diera cuenta de que DocSend podría renovar y agilizar el enfoque de capacitación de ventas de la empresa, vio que era una solución a un problema más acuciante: presentar archivos de medios enriquecidos (como GIF) en tiempo real durante las llamadas comerciales.

En lugar de presentar GIF, el sistema de gestión de documentos antiguos del equipo mostraba imágenes estáticas. Con DocSend, al contrario, el equipo podría implementar fácilmente GIF para ilustrar la dirección y el proceso de los anuncios de muestra.

Once the team tried DocSend, however, they were quickly impressed by the intuitiveness of the tool and the ease of document upload (from desktop, Google Drive, or Dropbox). Soon, it was clear to the team: DocSend could and should play a more significant role in their sales enablement operations.

Seamless, Customized Deal Rooms with a Single Click

Using DocSend Spaces, the InMobi sales team has built a series of customized deal rooms to roll out the red carpet for prospects while also keeping sales collateral more organized and streamlined than ever before. Specifically, a member of InMobi’s sales team can duplicate an existing Space and adjust collateral accordingly, adding or removing sales assets as needed. Then, he or she can simply customize the Space to the prospect and its brand, and wrap up the entire deal room into a single account-based link.

Establishing an Easily-Accessible, Team-Wide Single Source of Truth

For the sales and sales enablement teams at InMobi, the rule is simple: The final version of any piece of sales collateral resides in DocSend. Before they discovered DocSend, both teams struggled to distinguish the final, shareable version of a sales asset from every other version of that asset. Acosta says, “Controlling versions of materials in our shared drive is simply impossible. All it takes for someone to make a copy with the same or a similar name. It spreads like wildfire.”

Now, thanks to the streamlined sales asset library in DocSend, both teams have access to every final version of every piece of collateral. Plus, version control is achievable with a single click—and when the asset is updated, it’s updated across all Spaces that include it.

Letting Document Analytics Define the Future of InMobi’s Sales Collateral

Gone are the days of crafting sales collateral and hoping it works. With DocSend’s advanced page-by-page, slide-by-slide document analytics, Acosta and his team have a clear image of which piece or pieces drive prospect interest and the distribution of engagement across each piece. In effect, DocSend’s document analytics power both sales asset tracking and sales asset optimization in a seamless and clear-cut fashion.

Additionally, the team can now send out account-based DocSend links to sales collateral and track each account’s engagement with each asset. With this data in hand, the InMobi sales team can concentrate time and energy on leads that show interest and engagement, while testing and discovering new ways to engage colder leads.

What started as a way to display GIFs during prospect sales calls has become a secret weapon for InMobi’s sales and sales enablement teams. Curious how you can inspire the same growth? Click here to learn more about DocSend, and click here to get started for free.