InMobi はテクノロジー プラットフォームとモバイル インテリジェンスへの特別アクセスを活用することで、ブランドと消費者間で真のつながりを促進します。同社の Unified Marketing Cloud は、ブランドがコネクテッド コンシューマーを把握および特定し、関心を高め、取り込むための新たな道を切り開きます。InMobi はテクノロジー分野のトップ企業として、2019 年の CNBC Disruptor 50、Fast Company による 2018 年の「最も革新的な企業」の 1 つに認定されています。InMobi に広告費を託しているブランドには、マクドナルド、ロレアル、LG、ケロッグ、Mastercard などがあります。詳細については、inmobi.com をご覧ください。

InMobi のように動きが速く、急成長する企業のセールス イネーブルメントは、かなりの旋風になる可能性があります。InMobi のセールス イネーブルメントのアプローチを活性化し、効率化できるとチームが認識する前に、DocSend は営業活動中にリッチメディア ファイル（アニメーション GIF など）をリアルタイムで提示するという、より直接的な問題の解決策になることに気づきました。

チームの古い文書管理システムではアニメーション GIF が表示できず、静止画になっていました。しかし DocSend を使うと、サンプル広告の方向性や流れを説明するアニメーション GIF を簡単に実装できました。

Once the team tried DocSend, however, they were quickly impressed by the intuitiveness of the tool and the ease of document upload (from desktop, Google Drive, or Dropbox). Soon, it was clear to the team: DocSend could and should play a more significant role in their sales enablement operations.

Seamless, Customized Deal Rooms with a Single Click

Using DocSend Spaces, the InMobi sales team has built a series of customized deal rooms to roll out the red carpet for prospects while also keeping sales collateral more organized and streamlined than ever before. Specifically, a member of InMobi’s sales team can duplicate an existing Space and adjust collateral accordingly, adding or removing sales assets as needed. Then, he or she can simply customize the Space to the prospect and its brand, and wrap up the entire deal room into a single account-based link.

Establishing an Easily-Accessible, Team-Wide Single Source of Truth

For the sales and sales enablement teams at InMobi, the rule is simple: The final version of any piece of sales collateral resides in DocSend. Before they discovered DocSend, both teams struggled to distinguish the final, shareable version of a sales asset from every other version of that asset. Acosta says, “Controlling versions of materials in our shared drive is simply impossible. All it takes for someone to make a copy with the same or a similar name. It spreads like wildfire.”

Now, thanks to the streamlined sales asset library in DocSend, both teams have access to every final version of every piece of collateral. Plus, version control is achievable with a single click—and when the asset is updated, it’s updated across all Spaces that include it.

Letting Document Analytics Define the Future of InMobi’s Sales Collateral

Gone are the days of crafting sales collateral and hoping it works. With DocSend’s advanced page-by-page, slide-by-slide document analytics, Acosta and his team have a clear image of which piece or pieces drive prospect interest and the distribution of engagement across each piece. In effect, DocSend’s document analytics power both sales asset tracking and sales asset optimization in a seamless and clear-cut fashion.

Additionally, the team can now send out account-based DocSend links to sales collateral and track each account’s engagement with each asset. With this data in hand, the InMobi sales team can concentrate time and energy on leads that show interest and engagement, while testing and discovering new ways to engage colder leads.

What started as a way to display GIFs during prospect sales calls has become a secret weapon for InMobi’s sales and sales enablement teams. Curious how you can inspire the same growth? Click here to learn more about DocSend, and click here to get started for free.