DocSend 고급 동영상 분석: 데이터 기반 인사이트로 인게이지먼트 향상

DocSend 동영상 애널리틱스는 사용자들에게 거래 성사로 이어질 가능성이 높은 잠재 고객에게 우선적으로 후속 연락을 취해 헛된 노력에 낭비되는 시간을 절약할 수 있는 추가적인 이점을 제공합니다.

Dropbox DocSend

2022년 10월 25일

In today’s virtual first world, video is a key tactic for prospecting. People across industries are hungry for the ability to turn real-time insights into visitor engagement. For years, DocSend has given teams x-ray vision into how viewers engage with their shared documents. Now we’re bringing that same power to in-platform video with the launch of video analytics.

Video consumption has become part of our day-to-day lives. According to Hubspot, people watched 12.2 billion minutes of video last year – that’s 23,211 years worth of content. The rise of video isn’t just about attention - it’s also about driving results.

Adding a video to your proposal can increase close rates by up to 41% (Proposify, 2022).
Video drives 56% higher proposal engagement and helps close your deal 26% faster (Proposify, 2022).
81% of video marketers say video directly boosts sales (Wyzowl, 2022).

These stats highlight the importance of video in any outreach strategy. DocSend video analytics gives users the added benefit of prioritizing the right leads for follow-up, saving you hours of wasted effort. Plus, with DocSend you don’t have to manage your videos in a separate video tool - you can upload, share, and analyze all your client-facing videos, decks, docs, contracts, and more all within one platform and even protect them behind NDAs or share multiple documents at once with convenient data rooms customized for your customers.

실제로 관심을 보이는 유망 고객 파악

Measuring the success of video content is more than just tracking views. To really understand where your deals are getting stuck, you have to dive deep into how prospects are engaging with your videos. DocSend highlights common drop-off points in your videos, as well as which sections are rewatched repeatedly, giving you superhuman visibility into areas of friction, confusion, or opportunity. Even more, you can get a closer understanding of prospect viewing behavior on Dropbox Capture voice-over videos recorded in DocSend. Armed with these insights, you can optimize your strategy to draw in more leads, and quickly prioritize which ones to follow-up with.

동영상 애널리틱스: 동영상 업로드에서 공유, 분석까지 모두 대시보드에서

이제 모든 DocSend 요금제에서 동영상 애널리틱스를 사용할 수 있습니다. 그래서 DocSend에서 바로 동영상과 다른 모든 피치 자료를 업로드하고, 공유하고, 분석하는 원활한 경험을 누릴 수 있죠.

Video analytics in Personal plans gives users instant access to DocSend’s signature insights. For each visit you can see who the user is, including email address and geolocation, as well as see which sections of your video they viewed, skipped, or re-watched. You can also view aggregate viewership stats for multiple versions of your video, to see where users tend to drop off and further optimize your content.

For each visit you’ll be able to track:

방문당 재생 시간
방문당 재생 비율
장치, 운영 체제, 위치, 이메일 주소 등의 사용자 정보
일시 정지, 되감기, 콘텐츠에서 건너뛴 부분 등 방문 당시 재생 세부 정보

모든 방문을 취합해 추적할 수 있는 정보는 다음과 같습니다.

동영상 파일 총 방문 수
방문자가 시청한 동영상의 평균 시청 비율
동영상 버전별 시청자 수 집계
시청자들의 위치에 관한 정보를 알려주는 방문 지도

DocSend의 강력한 공유 제어 기능을 사용해 회사 정보의 보안도 유지할 수 있습니다. 클릭 몇 번만으로 다운로드를 비활성화하고, 비밀번호로 콘텐츠를 보호하고, 시청자가 공유 파일에 액세스하기 전에 이메일 주소를 입력하거나 NDA에 서명하도록 할 수 있죠.

Advanced video engagement analytics and settings: Drive and measure engagement with your content

Understanding how viewers are engaging with your videos is powerful. Being able to access aggregate data and evaluate video performance from a bird’s eye view is transformative.

Available to users on Standard, Advanced, and Enterprise plans, video engagement analytics gives users deeper data to inform macro-level decisions, like:

The visit engagement score that lets you know if a user actually paid attention to your video or just played it in the background
The visit engagement graph that gives you a detailed view of where a user mutes, fast forwards, or backgrounds the player to measure engagement of your most important prospects**.**
Video engagement settings that let you control how your video is viewed, like blocking fast-forwarding or pausing the video if muted.

Custom video player branding that lets your logo shine for a polished premium viewing experience.