How VC Bias in Viewing Pitch Decks Can Affect Fundraising Success
The second data report in our series highlights possible VC bias in how they view pitch decks depending on the gender of the founding team.
2020 DocSend Startup Index: The Funding DivideThis week, we're publishing the second in our The Funding Divide series of reports highlighting how key factors such as gender, diversity or geography can affect a team's fundraise. We've covered how gender can affect your ability to get meetings and raising money for each fundraising round, now we're focusing on possible VC bias in how they scrutinize pitch decks depending on the gender of the founding team.
The data has proven that there is a clear bias in access to VC funding. Teams can have varying levels of success based on who their founders are. Using data from the DocSend Startup Index for Pre-Seed funding, we were able to identify that the decision to fund some teams over others can be made before the founders ever have a meeting with a potential investor. The VC bias starts with how they view your pitch deck.
View both reports on The Funding Divide (full-size infographics)
Recommend ReadsHow the VC Pitch Process Is Failing Female EntrepreneursMultiple academic studies have shown that there is a strong gender bias in many different elements of the pitch process. Here's an overview of those studies.
Read the full post on Harvard Business Review
Exploring the gender gap in venture capital investingWhy do women get less funding? Straight-up sexism plays a part, but research shows a handful of factors are stacking the deck against women founders seeking investment. The team at Carta explores three of the underlying issues.
The Future of Marketing MeasurementTake a break from the typical virtual sessions that include far too many PowerPoint slides, and join marketing leaders Andrea Kayal of Electric, Eric Keating of Appcues, Laura Kendall of MadKudu, and Alex Poulos of DocSend, where they share their unscripted thoughts on the future of marketing measurement.
RSVP for this edition of CMO Confessions on August 26th at 10am PT / 1pm ET
