InMobi는 기술 플랫폼과 모바일 인텔리전스 독점 액세스를 바탕으로 브랜드와 소비자가 진실한 관계를 맺을 수 있도록 지원합니다. InMobi의 통합 마케팅 클라우드는 브랜드가 소비자를 이해하고, 식별하고, 참여시키고, 고객으로 확보할 수 있는 새로운 경로를 제공합니다. 선도적인 기술 기업인 InMobi는 2019년 CNBC 선정 50대 혁신 기업, 2018년 Fast Company 선정 가장 혁신적인 기업에 포함되기도 했습니다. LG, McDonald’s, L’Oreal, Kellogg’s, Mastercard 등의 기업이 InMobi의 영향력에 대한 신뢰를 바탕으로 광고를 집행합니다. 더 자세한 정보는 inmobi.com에서 확인하시기 다.

InMobi처럼 빠르게 움직이고 빠른 속도로 성장하는 회사에서 영업 지원은 정말 정신없는 일이 될 수 있습니다. DocSend가 InMobi의 영업 지원 방식에 새로운 활기를 불어넣고 일을 간소화해 줄 것이라는 사실을 몰랐던 때, 팀은 DocSend가 단순히 영업 통화 시 GIF 같은 리치 미디어 파일을 보여주는 것처럼 조금 더 즉각적인 문제를 해결해주는 솔루션이라고 생각했습니다.

팀이 기존에 사용하던 구식 문서 관리 시스템은 GIF를 움직이는 이미지가 아닌 정지된 이미지로 보여주었습니다. 하지만 DocSend를 사용한 후 팀은 간편하게 GIF를 삽입해 샘플 광고의 방향과 여정을 보여줄 수 있었죠.

Once the team tried DocSend, however, they were quickly impressed by the intuitiveness of the tool and the ease of document upload (from desktop, Google Drive, or Dropbox). Soon, it was clear to the team: DocSend could and should play a more significant role in their sales enablement operations.

Seamless, Customized Deal Rooms with a Single Click

Using DocSend Spaces, the InMobi sales team has built a series of customized deal rooms to roll out the red carpet for prospects while also keeping sales collateral more organized and streamlined than ever before. Specifically, a member of InMobi’s sales team can duplicate an existing Space and adjust collateral accordingly, adding or removing sales assets as needed. Then, he or she can simply customize the Space to the prospect and its brand, and wrap up the entire deal room into a single account-based link.

Establishing an Easily-Accessible, Team-Wide Single Source of Truth

For the sales and sales enablement teams at InMobi, the rule is simple: The final version of any piece of sales collateral resides in DocSend. Before they discovered DocSend, both teams struggled to distinguish the final, shareable version of a sales asset from every other version of that asset. Acosta says, “Controlling versions of materials in our shared drive is simply impossible. All it takes for someone to make a copy with the same or a similar name. It spreads like wildfire.”

Now, thanks to the streamlined sales asset library in DocSend, both teams have access to every final version of every piece of collateral. Plus, version control is achievable with a single click—and when the asset is updated, it’s updated across all Spaces that include it.

Letting Document Analytics Define the Future of InMobi’s Sales Collateral

Gone are the days of crafting sales collateral and hoping it works. With DocSend’s advanced page-by-page, slide-by-slide document analytics, Acosta and his team have a clear image of which piece or pieces drive prospect interest and the distribution of engagement across each piece. In effect, DocSend’s document analytics power both sales asset tracking and sales asset optimization in a seamless and clear-cut fashion.

Additionally, the team can now send out account-based DocSend links to sales collateral and track each account’s engagement with each asset. With this data in hand, the InMobi sales team can concentrate time and energy on leads that show interest and engagement, while testing and discovering new ways to engage colder leads.

What started as a way to display GIFs during prospect sales calls has become a secret weapon for InMobi’s sales and sales enablement teams. Curious how you can inspire the same growth? Click here to learn more about DocSend, and click here to get started for free.