Every sales leader wants to hire the best talent, but that’s easy to say and hard to do. Business is a battleground for talent. Unless you are creating a positive and engaging experience for your team, they’re going to move on. The brutal truth is that most sales leaders are not finding the best and don’t have the resources or capabilities to attract or retain them. According to research from OfficeVibe:
What’s even scarier: one out of five employers is doing nothing to change their hiring woes from a strategic standpoint according to a study from Manpower Group.
We’ve heard a lot of tips on how to hire, retain and grow your sales team, but one of the most actionable tips we’ve ever heard came from Ralph Barsi at the Digital Growth Conference in SF last month. Ralph is a mastermind at hiring and building up sales teams and currently runs the Global Demand Center for ServiceNow.
Biggest take away from the talk: Don’t just recognize your team’s success internally, make it known to your team’s network on social media as well.
Here’s why: 75% of employed professionals are currently looking for new work. When your reps connections on social media see how great of a sales culture you’re fostering, with fun outings, high commissions, and a team of peers that don’t just enjoy working at your company, but thrive there — they’ll remember it when they are looking for the next great place to hang their hat.
Here’s how: Barsi recommends that leaders snap pictures when you’re out celebrating or having an outing with the team. When you go to post those pictures on LinkedIn, Facebook, Instagram etc. instead of just posting the pic and letting your followers know how proud you are of your team — individually tag the top performers that helped you reach your goals and call them out for being valuable assets that are growing the company. This way, instead of only your followers seeing the post — your reps’ LinkedIn connections, followers and friends will see the type of culture you are fostering.
So post updates like this:
Not like this: