類別
產品動態

為您隆重介紹 DocSend 進階影片分析功能,它可以將資料所產生的深入解析資訊轉化為有意義的互動

DocSend 影片分析為使用者提供額外的效益,讓您優先考慮對的潛在客戶進行後續跟進,進而節省數小時的精力。
Dropbox Docsend
Dropbox DocSend
2022年10月25日
DocSend-Video-Analytics

In today’s virtual first world, video is a key tactic for prospecting. People across industries are hungry for the ability to turn real-time insights into visitor engagement. For years, DocSend has given teams x-ray vision into how viewers engage with their shared documents. Now we’re bringing that same power to in-platform video with the launch of video analytics. 

Video consumption has become part  of our day-to-day lives. According to Hubspot, people watched 12.2 billion minutes of video last year – that’s 23,211 years worth of content. The rise of video isn’t just about attention - it’s also about driving results.  

These stats highlight the importance of video in any outreach strategy.  DocSend video analytics gives users the added benefit of prioritizing the right leads for follow-up, saving you hours of wasted effort. Plus, with DocSend you don’t have to manage your videos in a separate video tool - you can upload, share, and analyze all your client-facing videos, decks, docs, contracts, and more all within one platform and even protect them behind NDAs or share multiple documents at once with convenient data rooms customized for your customers.

識別哪些潛在客戶真正對您的提案內容感興趣

Measuring the success of video content is more than just tracking views. To really understand where your deals are getting stuck, you have to dive deep into how prospects are engaging with your videos. DocSend highlights common drop-off points in your videos, as well as which sections are rewatched repeatedly, giving you superhuman visibility into areas of friction, confusion, or opportunity. Even more, you can get a closer understanding of prospect viewing behavior on Dropbox Capture voice-over videos recorded in DocSend. Armed with these insights, you can optimize your strategy to draw in more leads, and quickly prioritize which ones to follow-up with. 

影片分析:直接從資訊主頁上傳、分享和分析影片

現在所有 DocSend 方案都提供影片分析功能,因此您可以直接在 DocSend 中上傳、共享和分析影片以及所有其他提案資料,獲得順暢體驗。

Video analytics in Personal plans gives users instant access to DocSend’s signature insights. For each visit you can see who the user is, including email address and geolocation, as well as see which sections of your video they viewed, skipped, or re-watched. You can also view aggregate viewership stats for multiple versions of your video, to see where users tend to drop off and further optimize your content. 

For each visit you’ll be able to track: 

  • 每次造訪的播放時間

  • 每次造訪的影片播放百分比

  • 使用者資訊、包括裝置、作業系統、位置和電子郵件地址

  • 造訪時的播放詳細資料,包括暫停、倒轉和略過的內容片段

您可以追蹤所有造訪的:

  • 造訪影片檔的次數

  • 訪客瀏覽您影片的平均百分比

  • 依影片版本彙整瀏覽資訊

  • 瀏覽地圖讓您深入瞭解瀏覽者所在的位置

您還可以利用 DocSend 強大的共享控制功能,永保公司資訊安全無虞。只要按幾下即可停用下載功能、以密碼保護您的內容,或要求瀏覽者輸入電子郵件或簽署保密協議以存取共享檔案。

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Advanced video engagement analytics and settings: Drive and measure engagement with your content 

Understanding how viewers are engaging with your videos is powerful. Being able to access aggregate data and evaluate video performance from a bird’s eye view is transformative. 

Available to users on Standard, Advanced, and Enterprise plans, video engagement analytics gives users deeper data to inform macro-level decisions, like: 

  • The visit engagement score that lets you know if a user actually paid attention to your video or just played it in the background

  • The visit engagement graph that gives you a detailed view of where a user mutes, fast forwards, or backgrounds the player to measure engagement of your most important prospects**.** 

  • Video engagement settings that let you control how your video is viewed, like blocking fast-forwarding or pausing the video if muted.

Custom video player branding that lets your logo shine for a polished premium viewing experience.

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運用 DocSend 進階影片分析取得競爭優勢

無論您領導新創公司、經營自己的企業或管理銷售團隊,影片都應該是您工具組必備的一環。但製作影片卻不對瀏覽者的參與度做任何數據分析,就是錯失了拼圖最重要的一塊。

DocSend 的影片分析功能為您提供所需的數據分析,以將流程最佳化並更加瞭解潛在客戶的行為,進而讓您專注於最重要的事,也就是建立強大的關係並做出更明智的商業決策。

準備好瞭解 DocSend 影片分析如何即時運作了嗎?立即開始免費試用

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