The sales enablement and deal management technology sector is crowded and noisy. As VP of Sales & Marketing, Matt Hammond is always looking for ways to improve sales efficiency and ensure marketing’s efforts are well accounted for. After finding DocSend, Matt has confidently brought the tool into each new role and company, knowing that it will help improve sales efficiency and increase ROI.
There is a shortlist of technologies I always bring with me to a new company and DocSend is no doubt one of those.
Prior to DocSend, Campus’ sales team was sending marketing content and sales proposals as attachments. This left a lot up for interpretation with no insight into how prospects or customers were engaging with their documents during a deal or negotiation.
When Matt and his team invested in DocSend, they were coached on how to think about document analytics and use this new insight to their advantage. “We quickly realized that insight into document consumption, like a sales proposal, can improve our sales results and deal velocity.”
“The moment I realized that DocSend was mission-critical was when we sent out a 7-figure sales proposal while at my last company. DocSend coached us to put each of our 3 pricing options on their own page and utilize analytics like time spent per page to our advantage. Before the customer even came back to us, we knew they’d go with option B. Because of this insight, DocSend helped us negotiate much more effectively. This result was a clear catalyst for me to purchase DocSend at each new role I undertake.”
