DocSend's Fundraising Playbook
Welcome to DocSend's comprehensive coverage of the fundraising process through reports, webinars and infographics.
About our Fundraising Research
At DocSend we set out to provide answers to many questions surrounding the fundraising process, so in 2020 we launched the DocSend Startup Index. To date, information and trends around early rounds of investment have been mostly anecdotal and the process has been relatively opaque. But now, for the first time, the DocSend Startup Index provides a unique set of data on startups at different stages and demystifies what it means to raise as a startup.
In 2020 we studied the fundraising process of over 600 startups at the Pre-Seed, Seed and Series A stage. The reports, webinars and infographics below are the product of our analysis of the data to help founders understand which startups were successful in fundraising and why.
The Pre-Seed Round
Emerging as a funding round in 2014, pre-seed is now the gateway to becoming a venture-backed company. But the expectations for startups for product readiness, business model, and the number of founders — are shifting to create new rules of engagement to succeed. Find out what they are in our Pre-Seed report.
The Seed Round
The Seed round has changed both the VC and startup landscapes indelibly over the past five years. Institutional investors are moving downstream, and they’re bringing their investment profiles with them. VCs are now showing interest in the concept, traction and financials of early-stage companies. Find out how in our Seed report.
Watch Russ Heddleston, DocSend’s CEO, as he walks through the insights turned up by our Seed round report. Underscored by the data from our survey you can see how VCs focus on concept, traction and financials of this crucial round of fundraising and learn what makes Seed decks successful in our webinar.
The Series A Round
Series A Report
Succeeding in Series A calls for a more qualitative approach. The rounds are much bigger and the meeting acceptance rate is much higher. Story-centric decks with a focus on scalability and positioning for the future stand out to investors as most of the infrastructure/logistics vetting has already taken place in earlier rounds. Find out what makes Series A decks successful in our report.
Series A Webinar
Watch Russ Heddleston, DocSend’s CEO, as he walks through the need for story-centric Series A decks with a focus on scalability and positioning for the future in order to stand out to investors. Underscored by the data from our survey you can see how VCs focus on infrastructure and logistics as vetting has already taken place in earlier rounds. Find out what makes Series A decks successful in our webinar.
The Funding Divide
The Funding Divide: Gender
The DocSend Startup Index has shown founders how to put together a winning pitch deck. But what about how gender affects founders’ ability to get meetings and raise money? Our infographic shows how two different gender journeys cause the funding divide.
The Funding Divide: Time Spent
The data has proven that there is a clear bias in access to VC funding. Using data from the DocSend Startup Index for Pre-Seed funding, we were able to identify what bias VCs may have as they view your pitch deck and how long they spend on each specific slide.
Funding Divide Webinar - What Women Entrepreneurs Need to Know
Watch Sarah Friar, co-founder of Ladies Who Launch and CEO of Nextdoor, as she moderates the discussion between 2 founders and DocSend. Listen to Sarah share her own experience in raising money for larger companies and what she learned through the process.
Post-Fundraising Resource Kit
Learn how you can continue to use DocSend after you’ve completing your fundraising for:
– Sales Engagement
– Investor Updates
– Board Management
– Finance & Accounting
– Employee Benefits & Payroll
– Continuing Fundraising