Create Personalized Content Deal Rooms with Spaces

Prospects don’t shop for software by going straight to your website and signing up. They do their own research first. But when a lead finally connects with one of your sales reps, chances are they’re still hungry for content that will guide them towards a smart purchase decision.

And it’s up to sellers to give it to them.

Problem is, finding and sharing sales content has never been easy. More often than not, it’s stored in different places, across teams, and in varying stages of completeness. And identifying high performing content that drives conversions through the funnel? Good luck.

At DocSend, we recognized these pain points early on. That’s why we built a sales content management and tracking solution that helps sellers and marketers find and share high-performing content.

Instead of sending content via email attachments, DocSend lets you share sales collateral via trackable links, which provide total transparency into when prospects engage with your sales content, and how well it performs. DocSend also integrates with Salesforce, so you can connect content to real ROI by account, vertical, and more.

Somewhere along the way, however, we noticed something interesting: It wasn’t just individual pieces of content that sellers needed to share using a single link. It was also entire collections of content relevant to an account, theme, or stage in the buying process.

The more customer research we did, the more it became clear: Sellers needed an easy way to create and share batches of content to drive deals forward. So we decided to give it to them.

Introducing Spaces: Build and Share Collections of Content with Sales Prospects

What does it take to close a deal these days? As it turns out, quite a lot.

Sales cycles are longer, products are more complex, and there are more stakeholders than ever before. With this increasingly non-linear process, the pressure is on sales content to educate prospects around a single sales narrative. Sharing individual pieces of content helps, but the storyline becomes much stronger when it’s presented in context with other information.

And that’s exactly why we built Spaces–to give sellers a powerful means of maintaining context throughout the sales process.

At its core, Spaces is a lightweight content deal room. Sellers can add collateral to it as a deal progresses, tracking activity and engagement at the account level the entire time, or build and share new Spaces as needs arise. Similar to a folder, it’s easy to bundle sales documents that are frequently shared together. But unlike a folder, Spaces presents content to prospects in a polished, fully customizable format that’s easily tracked inside DocSend at the document and account levels.

How Spaces Helps Prospects See the Big Picture

It’s the eleventh hour and you’re about to close a huge deal. You’ve done the discovery call, the demo, and used DocSend Spaces to share relevant content to guide your target account to a purchase.

But then the unthinkable happens: Another “key” stakeholder joins the sales conversation at the last minute and wants to weigh in on the decision. Without the context she needs about your product or service, you may lose the deal, or at least the momentum behind it.

Fortunately, it’s easy to give your eleventh hour stakeholder context by sharing a DocSend Spaces link. In just one visit, she can view and access all of the content you’ve shared during the sales process, in the order you specify, without wading through emails or getting an incomplete sales story.

When prospects visit your Spaces link, they’ll see all the content you’ve shared throughout the sales process. The header image and text field can be customized to reflect your brand and tagline, or you can populate with a description or message of your choosing.

Spaces can be customized with a header image and short description to reflect target account branding. 

When prospects visit your Spaces link, they’ll see all the content you’ve shared throughout the sales process. The header image and text field can be customized to reflect your brand and tagline, or you can populate with a description or message of your choosing.

How Spaces Helps Sellers Own the Narrative

Spaces is a seller’s best friend: It’s easy to build and share collections of content around a specific narrative or theme, but you can also use it as a repository for all of the content you send to a target account. However you use it, it’s easy to create elegant and custom Spaces without any design or technical help from other departments.

And, just like all other DocSend links, every piece of content you add to Spaces is trackable through your dashboard, so you can see when, where, and how your prospects engage, and follow-up with relevant and timely outreach.

Spaces lets you update what prospects see at your link at any time by toggling on or off inside the dashboard.

Here I’ve set up Spaces with a fictitious prospective account called Loon.ly (we can’t let that Looney Tunes theme die, folks). You’ll see I’ve pulled five documents into Spaces, all of which are Active (viewable). But you can pull in as many or as few as you like, depending on your sales process requirements.

Want Spaces Right Now?

We’re so excited to share Spaces! It’s available now on DocSend Enterprise accounts. If you don’t have an Enterprise account and want to use Spaces, now’s the time to upgrade your account. We’re offering 10% off if you add Spaces before April 30, 2017. As always, we love hearing from you. If you have questions or want to upgrade, shoot us an email.